Are you aiming to produce new products that are truly superior?
As viewed from the user’s perspective, these are ones that deliver unique
benefits and superior value to the user and are differentiated from other products
in the marketplace. They will almost always succeed and will contribute greatly
to your organization’s profits [36].
New Platform Family Products
These are the first in a new line of products and represent the most powerful and profitable of the product categories. They may be associated with any of the following characteristics:
- new technologies
- new architectures
- new applications, user groups and hence markets
- higher market uncertainty
- higher design and adoption risk.
Ask us to do an independent assessment of the strength of your products
versus your competitors.
info@strategies2innovate.com
We plan to add much more here, so stay tuned. Meanwhile:
Review your product strategy and ask yourself the following product strategy questions:
- How much does my organization spend on R&D and NPD?
- How much do new products contribute to my organization’s revenues?
- What is my rate of new product introductions?
- Are we objectively assessing the superiority of our products?
- Does our product portfolio make sense?
- Are we leveraging our core competencies to our best advantage?
Articulate and write down your product strategy, if you haven’t already.
Get a second opinion on your product strategy, you may be surprised what new ideas or
weaknesses a fresh perspective could highlight.
We can help on any of the above. A short assessment can add value to your strategy
and potentially save millions of dollars.
info@strategies2innovate.com
Learn more about improving your products' adoption
and your product development process.
